Local Tunes Launch Schell's The Current Beer

May 1, 2014

The Current, in partnership with August Schell Brewing Company, today announced a series of release events and local music downloads to celebrate the release of its co-branded beer. Just in time for patio happy hours, summer barbeques and weekend cabin getaways, Schell's The Current beer will be available in bars and liquor stores beginning May 16.

Schell's The Current beer is a limited-release of Schell's seasonal Zommerfest®, a smooth, light Kolsch-style ale. Crisp, dry and refreshing, it pairs perfectly with summer tunes.

In anticipation of the launch, The Current is planning a series of public Twin Cities events featuring local musicians throughout the month of May and early June:

• Friday, May 16, 6 -10 a.m., Psycho Suzi's, Minneapolis, Morning Show live broadcast

• Thursday, May 22, 3 - 6 p.m., Amsterdam Bar and Hall, St. Paul, with the Cactus Blossoms

• Wednesday, May 28, 3 - 6 p.m., Longfellow Grill, Minneapolis, with Frankie Lee

• Wednesday, June 4, 3 - 6 p.m., Bayside Grille, Excelsior, with Gabe Douglas of The 4onthefloor

All events are free and open to the public. Any profit generated from the sales of Schell's The Current beer will go back to The Current and the work it does to support local music.

In addition to increasing brand awareness of The Current, the station is using the new product to introduce beer lovers to local bands. Beginning today, fans can go to thecurrent.org/beer to download tracks from local artists, creating the perfect warm-weather playlist to enjoy while sipping Schell's The Current beer. The tracks include:

• Frankie Lee - "Country "

• Har Mar Superstar - "Tall Boy "

• Cactus Blossoms - "Change Your Ways or Die (The Buffalo Song)"

• Actual Wolf - "Thinking of You"

• The 4onthefloor - "Junkie" • Caroline Smith - "Bloodstyle"

Packaged in 16 ounce cans, the brew will be available wherever Schell's products are sold.